Resident Evil goes viral

September 2, 2011

What better way to market a zombie game than (drum roll) viral marketing? If the term is not familiar, I’ll quote Wikipedia:

Viral marketingviral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.

To promote the upcoming video game Resident Evil: Operation Raccoon City, the homepage for our favourite zombie-producing megacorporation Umbrella has been opened and subsequently hacked. It’s pretty fun stuff, and I enjoy this kind of layering of the game world and our real one. This blog post is a perfect example of how viral marketing actually works, as indeed I’m now passing the link on and doubtlessly so are a few of you. Clever! Click on the Umbrella logo below to go to the site.



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